



I led a full-scale digital transformation, building a seamless online presence and operational infrastructure tailored to the business’s needs. This included designing a fully responsive website integrated with a custom CRM, streamlining job tracking, client management, and communication workflows. I implemented automations to reduce manual tasks, sync real-time data, and optimise key processes like job applications and lead nurturing. Beyond functionality, I developed a strong brand identity, content strategy, and marketing assets to position the company as an industry leader. This strategic overhaul enhanced efficiency, scalability, and overall market impact.